Air Debuts with Special Ordering Incentives
Headline - Press release
Posted by Frederik Hautain on May 27, 2008
Tags: air, berger, cairo, vertigo, wilson
This June, readers will learn that the skies are not what they think when the debut issue of the new monthly Vertigo series AIR touches down in stores. Writer G. Willow Wilson and artist M.K. Perker, the creative team behind the critically lauded graphic novel CAIRO, take flight with this thriller that mixes conspiracy, action and science-fiction.
“I edit very few monthly comics these days, but this one offered something so fresh and different that I had to work on it myself,” says Karen Berger, Senior VP – Executive Editor, Vertigo. “A fantasy thriller based in the real world and full of intrigue, adventure, technology and a bit of romance, AIR should appeal to both regular comics readers and to those who don’t normally read comics.”
DC Comics introduces AIR with a special retailer ordering incentive. Qualifying retailers may make full returns on this issue at a date to be named later.
In addition, DC will extend this ordering incentive for issues #2-5, covering the entire first story arc of the series.
Retailers may qualify for this offer as follows:
DC Comics Retailer Discount / Minimum Qualifying order
35% / 2 copies
50% / 5 copies
53% / 8 copies
55% / 10 copies
56% / 15 copies
57% / 20 copies
For example, a retailer with a 50% DC Comics discount must order a minimum of 4 copies of AIR #1 to qualify for full returnability.
The offer is valid through the Final Order Cutoff date of July 31, only in the U.S., Canada and the U.K. DC will announce the return window for this issue at a later date.
AIR #1 is solicited in the June Previews and is scheduled to arrive in stores on August 20.
Related content
Related Headlines
- G. Willow Wilson to Write Weekly Column on BF - written by Frederik Hautain on Sep 1, 2009
- DC Airs Special Promotion - written by Frederik Hautain on Nov 25, 2008
- Indigo Vertigo - written by Frederik Hautain on May 25, 2005
- DC Previews for 11/01 - written by Frederik Hautain on Oct 29, 2006
- ADV's Upcoming Release Schedule - written by Frederik Hautain on Jun 12, 2007
Related Lowdowns
- City Victorious - written by Eric Lindberg on Nov 4, 2007
- Victory - written by Neil Figuracion on Jan 16, 2006
- Out for Scalps - written by Frederik Hautain on Jan 2, 2007
- Dare You Enter...? - written by Andy Oliver on Nov 30, 2009
- Do You Believe In Magic? - written by Tommy Marx on Jan 17, 2006
Related Reviews
- Air #1 - written by Lee Newman on Aug 22, 2008
- Y: The Last Man #60 - written by Eric Lindberg on Feb 7, 2008
- The Nobody - written by Lee Newman on Jul 13, 2009
- Young Liars #1 - written by Tonya Crawford on Mar 7, 2008
- Filthy Rich - written by Lee Newman on Aug 20, 2009
Related Columns
- Our Lord of the Quarter Bin - written by willow on Sep 21, 2009
- Earhart Mania - written by willow on Sep 14, 2009
- Whither the Spiders from Mars? - written by willow on Nov 23, 2009
- Vertigo Gets Kinged - written by William Gatevackes on Mar 16, 2010
- Où Sont Les Cons D'Antan? - written by willow on Feb 1, 2010
Comments
In order to post a comment you have to be logged in. Don't have a profile yet? Register now!