Broken Frontier

Platinum Studios, Inc. (www.PlatinumStudios.com), an entertainment media company that controls the world’s largest independent library of comic book characters, announced today “BLOOD NATION,” the newest Platinum Studios comic book, will be released simultaneously in print and online. This is the first time that a new mainstream comic has been released in both the online and offline worlds concurrently.

“BLOOD NATION,” which puts a new spin on vampire mythology, was created by Rob Moran with art by James Devlin and John Keane. “BLOOD NATION” tells the story of a group of bodies discovered in the frozen tundra of Russia’s desolate Siberian landscape and brought back to life only to find out that they carry a mutant strain of the vampire disease. Comic fans can view the trailer for “BLOOD NATION” at www.BloodNation.com.  The print comic will premiere in comic shops around the country and online at www.DrunkDuck.com and www.BloodNation.com on February 28, 2007.

“With today’s ever more sophisticated audience, we have only a short window to grab their attention,” said Jim McLauchlin, editor-in-chief of Platinum Studios Comics.  “We have to be everywhere they are and that means both in print, where the audience is shrinking, and online, where the audience is growing.”

“This is a really cool way to get more people who might not have seen and purchased it at their comic book stores to see ‘BLOOD NATION,’” says Rob Moran, creator of “BLOOD NATION.”  “While this is a rather unorthodox strategy, my hope is that this will pay off in increased numbers of books being sold for the entire series.”

“We won’t be doing a simultaneous release for all of our comic launches,” said McLauchlin  “But when you have a  four-issue series like BLOOD NATION, you have to do something out of the ordinary to make it stand out and be seen.”

Read BF's interview with Rob Moran here.