Broken Frontier

Always wanted Mark Waid to ring up your weekly comics purchase so you can pry industry gossip out of him? Well, come to Meltdown Comics and Collectibles for the remaining Wednesdays in January and you just might get your wish.

This past week, BOOM! Studios surprised the Wednesday night crowd at Meltdown Comics and Collectibles by working the floor at the Los Angeles comic shop in support of BOOM!'s recent HEXED on MySpace/Comic Books promotion.

In fact, every Wednesday for the rest of January, Meltdown's customers will find BOOM! staffers at the store - helping to sell not just HEXED but all the latest comic releases.

Last week saw the release of BOOM!'s latest comic HEXED #1 on MySpace.com/Comicbooks on the same date the comic hit store shelves. The announcement was made by E-i-C Mark Waid in a video on YouTube here: http://www.youtube.com/watch?v=hw1UTwEA790

"Some of the best times I had growing up came from hanging at my LCS on new comic book day. We just thought what better way to support the release of HEXED than spending our Wednesday evenings helping out at Meltdown?" said Marketing and Sales Director Chip Mosher. "And hey, who doesn't like to get paid to hang out at comic book store?"

The first night the BOOM! team members were out in force at Meltdown, they got some nice surprises when they met regular customer Percy Carey a.k.a. rapper MF Grimm, author of DC/Vertigo's SENTENCES. Some of BOOM!'s own rising talents like Gabriel Hardman (ZOMBIE TALES #4) and Pierluigi Cothran (ZOMBIE TALES #6 and #10) also stopped by to get their weekly comics fix.

In the end, BOOM! staffers not only talked up the arrival of HEXED but also heard from fans about what keeps bringing them back every week. And hearing from fans is what makes working in comics so special.