Broken Frontier

To amp up the excitement for the new G.I. JOE: AMERICA’S ELITE series, Devil’s Due Publishing (DDP) introduces a variety of contests to fans and retailers alike. Beginning this spring and running through the summer, DDP and G.I. JOE, under license from the Hasbro Properties Group, the intellectual development arm of Hasbro, Inc. (NYSE: HAS), are bringing the nation together in a number of extraordinary events: fans can enter theG.I. JOE Biggest Fan Contest; retailers can shoot for the Best DDP Retailer Display Contest and participate in G.I. JOE Day on July 4, celebrating the launch of G.I. JOE: AMERICA’S ELITE.
 
In G.I. JOE: AMERICA’S ELITE, a year has passed since the events of G.I. JOE #43. The world has grown even more chaotic, and when a tragedy of mythic proportions is visited upon Chicago, the President must summon the country’s greatest warrior to lead a new G.I. JOE team. Who will make the cut to be on the new JOE team? And what of Cobra? It all begins in June with the release of G.I. JOE: AMERICA’S ELITE #0 priced at 25¢. Issue #1 follows in July with a $2.95 cover price.
 
“We’re so excited about G.I. JOE: AMERICA’S ELITE we thought getting fans and retailers involved was the perfect way to get everyone into the fun and excitement,” said Josh Blaylock, President of DDP. “It’s a great time for G.I. JOE fans old and new to experience the launch of something special.”
 
The contests break down as follows:
 
**The Biggest G.I. JOE Fan Contest. That’s all there is to it. Prove to DDP that YOU are the biggest G.I. JOE fan and win a lifetime subscription to DDP’s G.I. JOE comic book series—the only person to have a DDP subscription of this kind! The sky is the limit, so what are you going to do? Submit materials via email or mail by July 31. Winners will be announced Aug 8 on DDP’s website. Individual entries only. No groups, clubs, etc.
 
** The Best DDP Retailer Display Contest. Create the best DDP and G.I. JOE display in your store and win a DDP creator signing and pizza party. We’ll help you promote the event and provide DDP products and merchandise prize packages! Just submit photos (including store front and display), display description and store info to DDP by June 30, 2005. Winners will be announced July 5 at midnight on DDP’s web site.
 
**G.I. JOE Day. Host a G.I. JOE Day at your store on July 4! Retailer participants receive bag stuffers, New G.I. JOE Con Exclusives, signed merchandise, a G.I. JOE product pack (from DDP and other JOE licensees). DDP’s web site will give tips to help retailers promote the day. Retailers can receive additional discounts and any photos of the day submitted to DDP will be printed in issues of G.I. JOE.
 
More information on the contests will be posted to DDP's website, http://www.devilsdue.net/, in the next few weeks. Retailers may visit http://www.devilsdue.net/retailers