Overview

Disney Buys Marvel Entertainment

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Check our Twitter account for coverage of the Disney conference call held earlier today.

Worldwide leader in family entertainment agrees to acquire Marvel and its portfolio of over 5,000 characters.

Acquisition highlights Disney's strategic focus on quality branded content, technological innovation and international expansion to build long-term shareholder value.

Building on its strategy of delivering quality branded content to people around the world, The Walt Disney Company (DIS) has agreed to acquire Marvel Entertainment, Inc. (MVL) in a stock and cash transaction, the companies announced today.

Under the terms of the agreement and based on the closing price of Disney on August 28, 2009, Marvel shareholders would receive a total of $30 per share in cash plus approximately 0.745 Disney shares for each Marvel share they own. At closing, the amount of cash and stock will be adjusted if necessary so that the total value of the Disney stock issued as merger consideration based on its trading value at that time is not less than 40% of the total merger consideration.

Based on the closing price of Disney stock on Friday, August 28, the transaction value is $50 per Marvel share or approximately $4 billion.

"This transaction combines Marvel's strong global brand and world-renowned library of characters including Iron Man, Spider-Man, X-Men, Captain America, Fantastic Four and Thor with Disney's creative skills, unparalleled global portfolio of entertainment properties, and a business structure that maximizes the value of creative properties across multiple platforms and territories," said Robert A. Iger, President and Chief Executive Officer of The Walt Disney Company. "Ike Perlmutter and his team have done an impressive job of nurturing these properties and have created significant value. We are pleased to bring this talent and these great assets to Disney."

"We believe that adding Marvel to Disney's unique portfolio of brands provides significant opportunities for long-term growth and value creation," Iger said.

"Disney is the perfect home for Marvel's fantastic library of characters given its proven ability to expand content creation and licensing businesses," said Ike Perlmutter, Marvel's Chief Executive Officer. "This is an unparalleled opportunity for Marvel to build upon its vibrant brand and character properties by accessing Disney's tremendous global organization and infrastructure around the world."

Under the deal, Disney will acquire ownership of Marvel including its more than 5,000 Marvel characters. Mr. Perlmutter will oversee the Marvel properties, and will work directly with Disney's global lines of business to build and further integrate Marvel's properties.

The Boards of Directors of Disney and Marvel have each approved the transaction, which is subject to clearance under the Hart-Scott-Rodino Antitrust Improvements Act, certain non-United States merger control regulations, effectiveness of a registration statement with respect to Disney shares issued in the transaction and other customary closing conditions. The agreement will require the approval of Marvel shareholders. Marvel was advised on the transaction by BofA Merrill Lynch.

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Comments

  • Fletch Adams

    Fletch Adams Aug 31, 2009 at 11:30am

    Given that Warner Bros has DC, this isn't that unlikely of a sounding pairing...I'll be interested to see how this develops over time...

  • Steve Kanaras

    Steve Kanaras Aug 31, 2009 at 12:15pm

    perhaps Garth Ennis could write a Punisher meets Mickey Mouse crossover.

  • Andy Oliver

    Andy Oliver Aug 31, 2009 at 12:49pm

    Yeah. Has anyone at Disney read an issue of KICK-ASS I wonder? ;)

  • Fletch Adams

    Fletch Adams Aug 31, 2009 at 1:09pm

    You know, the more I think about it, the more this coupling makes sense...really, Marvel's major difference from DC has been that being a Marvel fan is "a lifestyle" (make mine marvel, marvel zombie, etc)...When you think of companies that have created extremely powerful brand identities built around "lifestyle," there's what? - Nike, Harley, Starbucks, Apple and...Disney. From a business perspective, this move really makes sense to me

  • Eric Lindberg

    Eric Lindberg Aug 31, 2009 at 2:12pm

    It seems like an odd pairing, given the violent or adult nature of some of Marvel's products. However, as noted, Warner Bros. set a precedent with DC. I'm curious what this does to the licensed Disney properties though-- the Pixar/Muppet comics at Boom Studios and Dan Vado's stated desire to do Gargoyles graphic novels at SLG. I assume the Boom license will go until the end of their agreement but SLG is probably out of luck.

  • Eric Lindberg

    Eric Lindberg Aug 31, 2009 at 2:18pm

    That is, unless Marvel continues business as usual under the Disney umbrella and Disney is not planning to use them for licensed Disney-related comics. I can't imagine they wouldn't though, now that they have Marvel's resources and brand identity.

  • Andy Oliver

    Andy Oliver Aug 31, 2009 at 3:33pm

    And we thought MIRACLEMAN threw up a whole load of questions... ?

  • CA3

    CA3 Sep 2, 2009 at 12:26am

    It is an odd pairing given what Marvel and Disney respectively produce, but I'm curious to see what happens with it. It's fairly obvious that Marvel was inevitably going into film, why would they commit funds to start up a film division when you can let yourself join with a company that has a well established film production house that has desperately sought to change it's bubble gum, family entertainment only image for the past three decades. I am really curious as to what this will suggest for the future of major comic book publishers and what will likely develop from this.

  • Bart Croonenborghs

    Bart Croonenborghs Sep 2, 2009 at 2:28pm

    I'm actually quite curious if this will affect the distribution and if it will have an impact on Diamond ... businesswise though, the pairing of Disney and Marvel makes sense.

  • GriffinC

    GriffinC Sep 5, 2009 at 4:56am

    For $4 billion US in cash and stock, Walt Disney Co. is bringing characters like Iron Man and Spider-Man into the Disney family. Disney Buys Marvel headlines are now known to be the truth, as they have put up $4 Billion to acquire Marvel Comics and other divisions like Marvel Entertainment, the TV and cinema wing, which has been wildly successful. Disney films and Marvel films sell incredibly well ? so the business move makes sense, and it's doubtful that Spiderman will battle a singing rabbit. In the last few years, entertainment revenues have slipped, especially in the face of recession. So when <a rev="vote for" title="Disney Buys Marvel in Reported $4 Billion Deal" href="http://personalmoneystore.com/Personal-Loans/money-Loans/hard-Money-Loans/ ">hard money loans</a> are put up by Disney as Disney buys Marvel ? rest easy, Marvel's integrity won't suffer.

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