Broken Frontier

Hasbro, Inc. (NYSE:HAS) has reached an agreement with IDW Publishing, creators of the best-selling TRANSFORMERS comic book series, to launch an all-new line of G.I. JOE vs. COBRA comic books.  As part of the agreement, IDW will produce a new monthly comic series, as well as deluxe reprints of the G.I. JOE property’s vast comic library, which helped catapult the G.I. JOE vs. COBRA phenomenon more than 25 years ago.  IDW also has the rights for trade paperbacks and graphic novels.

The first products from this deal, a new monthly comic book series based on classic G.I. JOE vs. COBRA lore, will be launched with an introductory debut issue in October 2008.  Featuring all-new storylines, the comics will portray the epic struggle of the G.I. JOE team against the evil forces of COBRA, while highlighting the brand’s favorite heroes and villains that made kids of the ‘80s today’s fans.

In 2009, IDW will also produce comic series both inspired by and based on the upcoming G.I. JOE live-action major motion picture from Paramount Pictures and Hasbro slated for August 7, 2009, as well as deluxe reprints from the vast G.I. JOE vs. COBRA comic history. The planned IDW comic book projects will be distributed to a wide audience through comic book outlets, trade bookstores and mass retailers.

“We are thrilled at the prospect of expanding our relationship with IDW. They’ve done an outstanding job with TRANSFORMERS in the comic/hobby segment, national bookstores and mass market chains,” said Matt Gildea, Publishing Director, Hasbro.  “IDW would bring that same expertise to the G.I. JOE brand in both new content and the existing G.I. JOE vs. COBRA library. Together, Hasbro and IDW would continue to engage G.I. JOE fans of all ages with amazing graphics and storylines.”

“G.I. JOE will be a perfect extension of the partnership we’ve developed with Hasbro over the past three years,” said Ted Adams, IDW’s President. “We are ecstatic about the opportunity to build upon the great history of the G.I. JOE brand and to present the type of entertainment and storytelling that our readers enjoy from our many licensed properties.”