Broken Frontier

The Hero Initiative and Wizard World Comic Con will partner in 2010 to maximize the reach to fans for this important comic industry charity organization, Gareb Shamus, CEO of New York-based Wizard Entertainment and producer of Wizard World Comic Con tour, announces today.

"It's important to support The Hero Initiative since they support so many of the folks in our industry. Without this industry support many artists wouldn't be able to keep producing the wonderful work we love," said Shamus.

The Hero Initiative will have a booth at Toronto Comic Con and Chicago Comic Con in 2010 to raise awareness among fans of the importance of their continued industry support. They will also invite special comic book guests to sign at their booth to help increase donations for the organization and art auctions will be part of convention programming with proceeds going to The Hero Initiative.

"Being on location at Wizard World Comic Con events helps us reach many fans when they are in a place to understand their role in the industry, and how if you love something, you have the power and the obligation to support it, like our organization does," said Christina Zietsma, Associate Development Director at The Hero Initiative. "Partnering with Wizard World on a larger scale, outside of only the convention appearances, is strategic move by the organization to maximize awareness and impact for The Hero Initiative."

More programming and special guest details for The Hero Initiative at Wizard World Comic Con events will be announced soon.

The Hero Initiative is also selling tickets for all Wizard World 2010 Comic Con events with part of the proceeds going back to the charity. Go to www.heroinitiative.org to buy your tickets now for Toronto Comic Con, Anaheim Comic Con and Philadelphia Comic Con. More events will be added as they go on sale.

For more information on the Wizard World Comic Con tour, including show dates, locations and guests go to www.wizardworld.com