Broken Frontier

http://www.youtube.com/watch?v=hw1UTwEA790

BOOM! Studios: the cure for your secret crisis blues!

Hi I'm Mark Waid, Editor-in-Chief of BOOM! Studios. I love big company superhero crossover events as much as any fan. I've written more than my share of them. There's a party that just wants the one comic that is its own story.

HEXED is that comic. On January 7th our new miniseries HEXED debuts. HEXED is a four issue mini series by writer Michael Alan Nelson and drawn by newcomer Emma Rios, and is colored by Chris Peter and it looks gorgeous. The advanced reviews on HEXED have been unlike anything I've seen since I've been Editor in Chief at BOOM!

Comic Book Resources called HEXED "HELLBLAZER by way of JJ Abrams' ALIAS." My favorite, the guys at the site Comics and Other Imaginary Tales, are offering a money back guarantee on issue one, and that got us thinking. We believe in this book and if fan websites are so enthusiastic that they're willing to put their money where their mouth is, then we're going to do it to. We're going to start shipping extra copies, to retailers, at no cost to them.

That's right: we're sending five extra copies to the top 500 stores in the country.

We're calling it our "5 for 500 promotion." But even in this 5 for 500 program, we can put all these extra copies on the racks, with a hundred percent of the profits going to the retailers, we still need to get the word out on what a great book HEXED is, so we're teaming up with MySpace again. Almost exactly a year ago BOOM! Studios made history by simultaneously debuting our comic NORTH WIND in comic shops and online at MySpace Comic Books. Today I am excited to announce that BOOM! Studios is doing that again.

[http://myspace.com/comicbooks]

On January 7th HEXED #1 hits comic shops across the nation, at the same time, you'll be able to read it on MySpace Comic Books for free. Each issue after that will be in stores and online on the same day. To the comic fans out there who have never read a BOOM! book before? This is the one for you. We encourage you to try it before you buy it with HEXED #1, we encourage you to try it online, and if you like it, we want you to go into comic shops and buy a copy.

Now to our retail partners: we listened to your feedback on the NORTH WIND promotion. With that in mind we're making HEXED #1 completely returnable. We're doing this promotion because we really believe in this book. We're taking this risk because we really believe in this book. Join us for a different kind of comic book event. HEXED #1 hits stores and MySpace Comics on January 7th. Be there.

Big. Bold. BOOM!