Broken Frontier

IN THE BLOOD #1, published by Wizard's Best New Publisher Boom! Studios, has sold out of its print run for both the main cover and the PREVIEWS EXCLUSIVE cover with artwork by Tim Bradstreet. Written by horror legend Steve Niles with interiors by THE GIFT artist Josh Medors, retailers and fans made short work of this new take on the werewolf legend.

“It's exciting news,” Boom! Studios publisher Ross Richie remarked. “Add this to our recent sell-through on GIANT MONSTER #1 and #2, as well as the disappearing act that ZOMBIE TALES: THE DEAD #1 pulled, and it's clear that Boom! Studios' penchant for putting out quality horror comics has found an audience.”

A flurry of reorders will go unfilled on this new mini-series, as the higher-priced Previews Exclusive cover proved popular just like the regular edition.  As a result, orders are being allocated and some retailers might not receive all the copies of this comic that they expected to.

IN THE BLOOD originates from the father of 30 DAYS OF NIGHT, as Steve Niles, well known for putting vampires in the spotlight, turns his attention to that other popular movie monster, the werewolf. 

With the new interest in Boom! Studios' backlist, the publisher makes plans to carefully monitor overprints in the future.  But with demand increasing, Boom! Studios hopes that they can keep pace with the company's growth.  “I wish we had more copies of this book to offer the fans and retailers who clearly want it” Richie said. “Since January, we've experienced a surge in reorder activity.  I hope that retailers take note of the fan interest in our horror material, and get in some advance reorders for CTHULHU TALES #1.” 

Since being awarded BEST NEW PUBLISHER by Wizard Magazine and nominated for the same award by DIAMOND COMIC DISTRIBUTORS for 2005, Boom! Studios has seen an increase in sell-through and initial orders. Selling through most of its outstanding backlist, Boom! Studios is having a record year.