Rok Your Mobile
Headline - Press release
Posted by Frederik Hautain on Jun 19, 2007
Tags: digital, mobile, rok
ROK Comics, a wholly-owned subsidiary of ROK Entertainment Group Limited, announced today that it has introduced a new service dedicated to Comic Fans, Cartoon worshippers and the budding creators of new content.
With an impressive range of licensed material becoming available for the first time directly onto the mobile phone, ROK are certain of major consumer interest. The material includes the latest contemporary material through to classic strips from big name publishers.
"The mobile phone is the perfect delivery vehicle for comics. The back lighting provides incredible vibrancy and the MMS presentation format we have chosen works across almost all phones and network operators," commented ROK Comics Managing Editor, John Freeman.
In addition, ROK Comics offers "FreeFall Comics" -- an advanced Flash-based web service enabling anyone to create strips using their own photos along with ready-made characters and backgrounds that can be delivered to mobile and email.
ROK Comics is a new opportunity for publishers and creators to reach a worldwide audience who will be able to download the comics via Pay Per Download or subscription via Multi Media Messaging (MMS).
With access to millions of handsets through existing Mobile Network Operator Agreements, ROK Comics can deliver digital comics straight to mobile handsets and collect revenue for doing so.
Creators publishing professionally via ROK Comics will receive 50% of the available revenue on every sale, with full access to sales statistics, viewings and more.
Publishers can also create Free Samples of strips that can be viewed online and on mobile to promote their print editions, and let fans know about them by e-mail, and provide an "Embed" of a strip, which can be posted on web sites, blog or company site.
John Freeman, a veteran of the comics and magazine world, is spearheading ROK Comics. John was previously an editor for Marvel UK, Titan Magazines and a number of independent publishers. At Marvel, he edited Doctor Who Magazine and several of the company's U.S. titles, such as the best-selling Death's Head II. He was also editor of Star Trek Magazine and oversaw the launch of titles such as Star Wars Magazine, and the UK editions of Simpsons Comics.
"John and I have been looking at the potential for comics on mobile phones for some time and now, with advances in handset technology and ROK's huge distribution network, we have finally made this a reality. We believe that this is a great mass market opportunity for creators and publishers alike. By enabling mobile delivery, syndication of their creations is now instantly possible, generating real revenue," said Graham Baines, CEO of ROK Media Ltd.
ROK Comics will move from Beta to live in June 2007 and is available via mobile and the web at www.rokcomics.com.
In May 2007, ROK Entertainment Group announced it had agreed to be acquired by U.S. publicly-listed company CyberFund, Inc (OTCBB:CYFD) in a Share Exchange Agreement.
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