Spider-Man 3 Hits China First
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Posted by Frederik Hautain on Mar 29, 2007
Tags: raimi, sony, spider-man
Spider-Man 3, the latest movie in the popular film franchise, will premier in China on May 3, the day before it opens in the US, in an attempt to thwart piracy.
Here's part of the story as released by The Hollywood Reporter:
Spider-Man 3 will premiere in China on May 3, the day before it opens in North America, China's top overseas film import official said Thursday. The move is designed to secure a strong opening at the boxoffice before pirated copies have a chance to flood the market.
Yuan Wenqiang, president of state-run China Film Group's Film Import & Export Corp., said that releasing Columbia Pictures' "Spider-Man 3" in China first -- during the peak moviegoing season around the weeklong national holiday that kicks off May 1 -- was a testament to the growing importance of China's theatergoers in the eyes of Hollywood.
"It will be almost a day-and-date release because of the time difference, but China will see 'Spider-Man' first," Yuan said. Increasingly, Hollywood studios choose to release big films in China on or near their worldwide premiere dates to stem losses from piracy that increase the longer a film is in theaters.
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