Trigger: Pick a Side
Headline - Press release
Posted by Frederik Hautain on Dec 13, 2004
Tags: dc, ethicorp, trigger, vertigo
Dear Broken Frontier:
This Wednesday (December 15th) marks a dark day in publishing history with the release of this so-called "writer" Jason Hall's new comic book series TRIGGER. Said periodical is sure to be infested with lies about our fine, upstanding and globally respected company ETHICORP.
Unfortunately, we here at ETHICORP were not able to put a stop to the release of TRIGGER (though we promise our influence will be felt). Therefore, we are taking it upon ourselves to contact you, the respected comic press, to help in our effort to boycott this atrocity. We implore you to post this message in an article on the Broken Frontier website before Wednesday's release to ensure your readers know that TRIGGER has, in no way, been authorized or scrutinized by our highly skilled team of morality-control specialists. It is up to you, working hand in hand with us where at ETHICORP, to keep your readership from being blindly exposed to what is sure to be nothing more than blatant hardcore pornography with no trace of literary merit of any kind.
Who better than ETHICORP to help your readers decide what is of high moral fiber? You can feel secure in knowing that society's moral health has been entrusted to the professionals. When you see this image:
...you can trust that ETHICORP has indeed watched out for your best moral and ethical interests.
And remember:
We're ETHICORP.
We get the bad out...
Sincerely,
Ridge Stone
Press Secretary | ETHICORP
ridge.stone@ethicorp.net
***
Dear Broken Frontier,
Ethicorp may think they've got the drop on me, but I still have a few surprises up my sleeve. Though I wasn't able to stop their recent Press Release to you, I was made aware of it. And I'm not even writing to ask you to not post their message. In my mind, there's no such thing as "bad press", so please post away! I only ask that you follow it up with this message from me to comic book fans everywhere. The best way to fight Ethicorp is to pick up a copy of TRIGGER #1 this week at your local comic shop. We can beat these guys if we work together.
You can find more information on TRIGGER at this link: http://www.dccomics.com/features/trigger/index.html (...if Ethicorp hasn't shut the site down, that is)
And I even have a slogan of my own in response to their little "We get the bad out..." slogan:

So let's not forget we're *individuals* with minds of our own. I have to keep this short and sweet because they could find me at any moment. As always, thanks for your continued support!
Hiding in an undisclosed location,
Jason Hall
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