Zoom Suit #2 Sells Out
Headline - Press release
Posted by Frederik Hautain on May 25, 2006
Tags: sell-out, suit, superverse, taddeo, zoom
Zoom Suit #2 is sold out at the distributor and the publisher.
“The animated short film led many new fans into comic shops”, said Zoom Suit Creator John Taddeo. “Many shops sold out of issue #1 before the month was up, but with a very small print run, issue two will dry up much more quickly”.
Due to Distributor order cutoff dates, comic shop retailers had to order issues #1, 2 and 3 before experiencing the strong retail sales on Zoom Suit #1. Orders on Zoom Suit issue #2 through Diamond Comics were just over 6,000 copies. However, within days of the release of issue 1, retailers ordered all of Diamonds remaining copies via advance reorders. Once Diamond was sold out, retailers turned to Taddeo for additional copies to meet consumer demand.
“Luckily we printed extras to give out at film festivals”, said Taddeo. Retailers began phoning me asking to increase orders a week or two ago. I shipped my copies off as quickly as possible, and over the last four days I realized that we had shipped an additional 4,200 copies bringing total sales on the second issue to over 10,000 copies.”
Orders on the April 26th release of Zoom Suit #1 exceeded 20,000 copies, a demand of more than double order estimates of industry professionals and triple the expectation of the publisher. The comic was allocated to direct market comic shops at 90% of initial orders, and quickly sold out in all but the most heavily stocked shops.
"It’s amazing how fans have taken to Zoom Suit”, said Taddeo. “I printed nearly twice what the market ordered on issue #2 and yet sold out by the release date. We sold over $10,000 worth of Zoom Suit special editions and merchandise since the release of issue #1 and additionally sold over $2,000 of ZS items to benefit the Florida Humane Society. A sincere heartfelt thanks to everyone contributing to the unexpected success of Zoom Suit”.
ZOOM SUIT #2 (Shipped May 24th) features a story by John Taddeo, with covers by Bart Sears and Keron Grant. The Interior is by Keron Grant and Billy Dallas Patton. Retailers also received a limited edition Armored Legends Edition by Bob Layton.
ZOOM SUIT #3 is complete. Superverse guarantees a delivery date of June 28th 2006. Preorders are recommended.
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